35 years in manufacturing. Always the same questions: faster, better, cheaper?
I've built factories, run supply chains across three continents, and been responsible for quality in 13 plants — from GARDENA to China. Today I do the same thing for your business: one workflow at a time.
My pathWhat AURELIA does
Stations that made me a systems architect
A line through decades of industry. Every station taught me something that's now built into AURELIA.
- 1985
The foundation: precision engineering
FH Ulm · Dipl.-Ing. (FH) · Medical Technology & Quality
Precision from the ground up — precision engineering with a focus on medical technology and quality management. Graduated as an engineer (grade 1.8, German scale). This is where I learned to make the smallest things exact and reliable.
- 1990
Starting out at GARDENA
Ulm · Product Quality
Responsible for the "automatic irrigation" product group — across the entire product lifecycle. Here I learned to think about products from the customer's and the field's point of view.
- 2000
Building factories — in China
GARDENA · Czech Republic · China
Project lead for an assembly plant for garden tools — 500,000 units a year. First supplier development in China. Individual parts become series production across continents.
- 2008
Processes & China projects
GARDENA Manufacturing · Processes & Methods
Head of Processes & Methods and Supplier Quality. China OEM project for garden pumps with €10 million in revenue. Integrated quality into the LEAN production system.
- 2010
Scaling internationally
Husqvarna Group · Director Quality
Director Manufacturing & Supplier Quality across 13 plants in Europe. Reduced supplier defect rate from 2,500 to under 200 ppm — across 7 plants.
- 2014
Global responsibility
BMZ · Global Head of Quality & Service
Four plants: China, Germany, Poland, USA. Lithium-ion production, safety issues with customer escalations — and complaints reduced by 80% over five years.
- 2021
Maturity & systems
SECO Northern Europe · Head of Quality
Management systems, configuration management for payment systems, building external capacity. Making complex systems manageable — clean, certified, calm.
- 2024
Batteries for Daimler buses
BMZ Poland · Automotive · ~9 months
Right after that: building battery production for Daimler buses in Poland — including supplier qualification to the strict standards of the automotive industry. High-security, highly regulated.
- In parallel
Digitalization & marketing for TheHorseSeller
Icelandic horses · 2,500+ sold · 99% satisfaction
Our own Icelandic-horse business — and my real-world lab. This is where I built the entire customer journey myself: an online horse finder, consultation and trial-ride appointments booked with a click, our own inspection and quality system (the SAFE seal), and honest guidance instead of sales pressure. This exact method became AURELIA.
- Today
From quality manager to systems architect
AURELIA Intelligence
Making decades of complexity manageable — now for small businesses. The supply chain becomes your customer flow, the inspection plan becomes a workflow you approve. Same discipline, new field.
One workflow first.
The same question as back then on the line: how do you make the complicated simple, safe, and predictable? Today I start with a single workflow in your business — and only expand once it runs reliably.
Check a workflow— Roman Köhler, the systems architect